Hyundai Motorsport
Official Website

With the global user experience at the heart of our UI/UX strategy, we aimed to make the information on Hyundai Motorsports technologies and events easy to find and share with enhanced search flow and clarity. We focused on elevating the user's viewing experience by re-establishing fresh visual standards and enriching the site with high-quality contents - such as the latest news, interviews, rally video, and updated imagery - that are delightful for users to engage and explore.

Big size images have been combined with brand storytelling to express the dynamic driving performance of Hyundai Motor's N brand models and to create an overall high visual appeal. Restructuring the site with visual consistency and with greater attention to the responsive elements, we adapted a mobile-friendly template to easily accommodate various content types and redefined a flexible framework to provide a management experience that is easy-to-use.

Our holistic design focus on the user, content and visual design has brought a dynamic and consistent brand experience to Hyundai’s global audience. The redesigned platform organically connects the unique brand storylines of Hyundai Motorsport and Hyundai N - clearly informing users through updated and visually enhanced contents that help them stay focused, interested, and coming back for more.