LG Website
Global Template
UI/UX Renewal & Global Rollout
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LG Website Global Template UI/UX Renewal and Global Rollout
Based on the U.S. website (www.lg.com/us), the project has expanded and reorganized 74 sites across 65 countries. Some functions, such as review, event, and search, were newly created to improve and update existing components and strengthen previously limited functions.
Client
LG Electronics
Date
Jun. 2020
What we did
UI/UX Renewal & Global Rollout
Region
Worldwide
Mission
The UI/UX of the LG.com U.S. site was reorganized into Adobe Experience Management (AEM) based component units to accommodate global requirements. Rollout was conducted in countries worldwide to provide a consistent LG brand identity.
Strategy & Direction
The design and configuration of Adobe Experience Manager (AEM) components have been changed to increase user visibility and readability. In addition, we produced separate components for the content needed for each country by reflecting the characteristics of each country. We built the RTL (Right to Left) version of the components considering the linguistic features of each country.
Typeface
Color
LG RED
#A50034
#A50034
LIGHT GRAY
#E4E4E4
#E4E4E4
WHITE
#ffffff
#ffffff
LG GRAY
#6b6b6b
#6b6b6b
DARK GRAY
#333333
#333333
BLACK
#000000
#000000
6 Colors
Icon
Result
The design has been improved so that information about content and products can be read well, and the worldwide LG.com site has been unified in UI/UX to provide a consistent brand identity in all countries.
Home
Super Category / Category
Product Detail
Promotions / Blog / Find a Dealer
Support / Etc