LG.com IT Curation Service
UI Enhancement
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LG.com IT Curation Service
IT product curation service for LG.com provides product recommendations to online consumers looking for best products for their desired use and purpose. To elevate the online shopping experience, we have optimized the product search with an intuitive UI, and we have enhanced the buying guide contents to spark interest and to keep users engaged in the customer journey according to user’s individual needs.
Client
LG
Launch date
Jul. 2021
What we did
UI Enhancement
Region
Russia, Britain, Spain, Italy, Poland, Vietnam, United States, Germany, Netherlands, France, Canada, Mexico, China, Australia
Mission
In addition to recreating product images with a fun visual appeal, we set out to provide personalized and conversational contents with our customer-centric approach for consumers to better connect and engage with the available online service and to enable a more intuitive user experience.
Strategy & Direction
We have carefully arranged the contents according to product usage and key purpose to effortlessly guide users to find the best product recommendations and we have reconfigured the process to induce purchase in a consecutive, easy-to-follow steps. Witty, friendly messages are also created and displayed for selections to effectively communicate product values and to further build LG’s brand loyalty online.
Typeface
Color
LG RED
#A50034
#A50034
LIGHT GRAY
#E4E4E4
#E4E4E4
WHITE
#ffffff
#ffffff
LG GRAY
#6b6b6b
#6b6b6b
DARK GRAY
#333333
#333333
BLACK
#000000
#000000
6 Colors
3D Icon
Result
Recreating the familiar concept of the online chat and messaging service, we have strengthened the digital user experience for IT curation service through the enhanced buying guide process of purpose-driven questions and selections in real-time to provide the best product recommendations for online consumers.
Curation Page
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