LG SIGNATURE
Responsive Web Design & Visionary Design
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LG SIGNATURE Global Website UI/UX Renewal and Rollout
It is a website of LG Electronics' premium brand LG SIGNATURE. It has been renewed and operated to build a brand image from a mid-to-long-term perspective and secure Product Leadership.
It was carried out with a premium, modern design that fits the LG SIGNATURE brand philosophy.
Furthermore, we have reorganized the platform to make it easier to provide 'Contents Freshness'.
Intending to spread the premium experience of users, we have regularly updated brand content and improved and operated them according to consumer behavior analysis.
In addition, based on the global website centered on Brand Story, each local page was rolled-out, and the local page was operated for differentiated purposes centered on product information.
It was carried out with a premium, modern design that fits the LG SIGNATURE brand philosophy.
Furthermore, we have reorganized the platform to make it easier to provide 'Contents Freshness'.
Intending to spread the premium experience of users, we have regularly updated brand content and improved and operated them according to consumer behavior analysis.
In addition, based on the global website centered on Brand Story, each local page was rolled-out, and the local page was operated for differentiated purposes centered on product information.
Client
LG Electronics
Launch date
2020
What we did
UI/UX Renewal & Rollout / Maintenance
Region
Global
Mission
We wanted to build the brand image of LG SIGNATURE, a premium brand of LG Electronics, and improve the design and UI/UX to meet the brand philosophy.
Strategy & Direction
To meet the brand philosophy of LG SIGNATURE, a premium brand, we designed it in a modern style.
In addition, related contents are organized so that not only products but also the philosophy and image of the brand can be delivered to consumers.
In addition, related contents are organized so that not only products but also the philosophy and image of the brand can be delivered to consumers.
Grid
Typeface
Color
Color 01
#BA8748
#BA8748
Color 02
#A7A9AC
#A7A9AC
Color 03
#000000
#000000
Color 04
#111111
#111111
Color 05
#222222
#222222
Color 06
#333333
#333333
Color 07
#FFFFFF
#FFFFFF
Color 08
#EEEEEE
#EEEEEE
Color 09
#DDDDDD
#DDDDDD
Color 10
#CCCCCC
#CCCCCC
10 Colors
Result
The global site has been improved to build a premium image of LG SIGNATURE; based on this, the local sites have been rolled out.
Home
Brand Detail Page
Brand Detail Page
Showroom
01 06