Genesis 2.0 Phase 2
MEA Rollout

To establish positive customer experience and online/offline presence on the new platform for Genesis MEA, we opted to create new set of RTL (Right to Left) components and images for Arabic templates and optimized to provide customer-focused contents and services most suitable for the target region.

Through in-depth analysis, we discovered new points of improvement and produced highly functional and unique platform that puts MEA online users at the center. New functionalities and reconfigured contents with streamlined, responsive design encourages user engagement and conversions, and provides enhanced contact points on mobile.

In addition, we used Adobe Experience Manager (AEM) as a prototyping tool for effective communication and decision-making with stakeholders and created 23 new components supporting the Arabic language and contents for MEA. We also ensured the visual balance of elements and images without overlaps and maintained the global standards of Genesis as a luxury brand.

The amalgamation of Genesis 2.0 global templates and components (LTR, RTL) with newly added functionalities for MEA rollout provides greater flexibility and efficiency of creating dynamic contents and services while delivering a unified Genesis brand experience online. This is to further guide and inspire the global expansion of future Genesis rollout websites such as for Australia and Canada.