LG ThinQ

UI/UX Renewal & Global Rollout

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LG ThinQ UI/UX Renewal and Global Rollout

As LG Electronics' representative communication hub for artificial intelligence, we renewed and operated global websites and local pages to improve an easy and intuitive understanding of artificial intelligence home appliances and integrated brand experience.

To avoid providing abstract information and to understand practical consumer benefits and functions, we designed UI/UX to provide a consistent user experience when using LG ThinQ in real life.

Client

LG Electronics

Date

Sep. 2020

What we did

UI/UX Renewal & Global Rollout / Maintenance

Region

Global, USA, Rusia, Mexico, Brazil, Egypt (EN, AR), Saudi Arabia (EN, AR)

This is a video thumbnail showing the highlight page of LG ThinQ.

Mission

To provide LG's integrated brand experience, we wanted to provide content that can match tone and manners with global sites and enhance customers's understanding of LG ThinQ.

Strategy & Direction

We emphasized the identity by adding a color that can only represent LG ThinQ while maintaining LG's brand color.

In addition, we organized content that directly shows how to use LG ThinQ in real life so that customers who have yet to experience LG ThinQ can feel attractive.

Typeface

Color

Color 01
#a50034

Color 02
#901999

Color 03
#F93890 #9b05fd

Color 04
#000000

Color 05
#333333

Color 06
#767676

Color 07
#444444

7 Colors

Result

By providing content that can explain LG ThinQ based on context, we have increased customers' understanding and interest in LG ThinQ.